Jason Dufner’s amazing performance at the PGA tournament over the weekend was a huge win for Greenway Medical Technologies, their PrimeSUITE EHR product and the rest of their product line.
While Jason faded at the end and did not win the PGA this year his compelling story kept the cameras focused on both him and on the Greenway logo for several hours on both Saturday and Sunday. The lack of Tiger, Phil or Rory McIlroy in the final groups may have held down total viewership but those who did watch got to see some riveting sports television that went until nearly 8:00 EST yesterday.
Greenway signed a sponsorship deal with Jason Dufner just before the British Open earlier this summer but until this weekend television viewers saw very little of Mr. Dufner who had not made a cut since the signing.
But this weekend all of that changed and I expect that Greenway’s name recognition has gone way up among physicians and hospital administrators who are golf fans.
Congratulations to Jason Dufner for a wonderful performance at the PGA and to whoever at Greenway made the decision so sponsor Mr. Dufner. The return on investment for that sponsorship just turned very positive.
Pingback: EHRs Get the Celebrity Treatment | EMR and EHR