The following is a guest post by Margaret Pearl.
“Health care reform” is a topic discussed daily across the nation. Hospital CEOs and pharmaceutical representatives are discussing it. Patients and providers are discussing it. The Patient Protection and Affordable Health Care Act (commonly called “Obamacare”) promises sweeping changes that will affect every aspect of the health care industry. In particular, hospital CEOs and administrators are charged with complying with new health care reform mandates while continuing to provide top-quality services. There are several ways the new health care reform laws affect hospital leadership practices.
The Importance of Health Care Administration
One of the most visible byproducts of Obamacare’s passage has been the new found need for professionals in the field of health care administration. Schools are introducing new advanced degree tracks, such as a masters degree in health care administration and management, that prepare students to ease the transition from old health care standards to the new. Graduates are finding more opportunities to put their skills to work in a hospital setting.
From Marketing to Education
Hospital CEOs and senior staff are charged with adopting a patient-centric focus aligning with the new health care act’s preventative-care focus. No longer can hospitals get away with marketing such-and-so services on a product-by-product basis. Rather, the hospitals that successfully complete the transition must showcase their dedication to ongoing patient education. The Patient Protection and Affordable Health Care Act promises to provide insurance access to an estimated 35 million people who currently [Read more…]