research2guidance

2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications.

Within the last year, the growth in the mobile healthcare market has greatly accelerated. The main drivers for this growth have been the increase in the smartphone user base on the demand side and the doubling of the number of mHealth applications on the supply side. These findings are part of research2guidance’s new Mobile Health Market Report 2011-2016. According to a recent report issued by research2guidance the smartphone application market for mobile healthcare increased by a factor of 7 to reach $US 718 million in 2011. Nevertheless, the mHealth market is still in an embryonic state. Theoretically, the market potential is enormous given the overall worldwide healthcare market size of US$ 6 trillion (WHO estimate) and the potential use cases and benefits for mobile patient healthcare support.

A majority of the big healthcare companies have discovered mHealth applications as an innovative way to promote and deliver healthcare services and products. A testament to this is that a number of these large players published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder, e.g. Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app.

For more information on the mHealth application market the report, “The Mobile Health Market Report, 2011 – 2016.”  is available (for a fee) at the research2guidance website.  The report describes in a detailed 100 pages the impact of the smartphone applications on the mHealth industry. It will help decision-makers in the healthcare market to understand the current status of the market, learn about best practices, and get insights on future trends and market potentials.